Google Edward Courses (PPC)

PPC Training Institute in Noida

The digital revolution has given marketing and business an extra-edge in the web space. The technology has equipped brands—vying for the same goal—with a power to achieve optimum growth for their businesses. However, the same technology has given equal opportunities for every brand/business to increase their traffic on various digital platforms. Still some brands ace the digital business space and others fail to achieve their targets. Why does this happen? One word answer for marketing failure is poor understanding about nuances of online marketing.

Search Engine Marketing (SEM) is an eminent digital marketing tool that can potentially enhance your website traffic by purchasing ads on different social media platforms and search engines like Google, Bing, and Yahoo.

SEM Course Programme Highlights

  • Introduction of Google Adwords
  • Understanding Advertising Goals
  • Keywords Research
  • Creating Campaigns and ad Group
  • Bidding Strategy
  • Campaign Optimization
  • Campaign reporting
  • Billing & Accounts
  • Search Advertising Module
  • Display Advertising Module
  • Video Advertising Module
  • Mobile Advertising Module
  • Re-Targeting Module
  • Keyword Planning for Paid Marketing
  • On page Optimization for Paid Marketing
  • Landing Page Creation
  • Ad Making Strategies
  • Geo targeting of Ads
  • Bidding
  • Campaign Designing
  • Campaign Optimization
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • Ad Extension: Sitelinks,Call,Location,Callout etc
  • How to add negative keywords
  • Google Adwords Certificate
  • Adwords Fundamentals Certificate
  • Search Advertising Certificate
  • Display Advertising Certificate
  • Mobile Advertising Certificate
  • Video Advertising Certificate
  • Shopping Advertising Certificate
  • Bing Adwords Certificate
  • Training Institute Certificate
  • Students - Career Growth Opportunities
  • Professionals - Open Gates for Multiple Industries
  • Business Owner - Business Growth Opportunities

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